Atlas Robotics
A new identity and site for an industrial robotic arm manufacturer — precise, engineered, and free of tech clichés.
- Client
- Atlas Robotics
- Year
- 2025
- Category
- Industrial · Brand & Web
- Stack
- Brand IdentityWebGLArt Direction
Atlas builds machines that work to hundredth-of-a-millimetre tolerances, but the brand wasn't communicating any of that precision.
We built the new identity on an engineering grid: a geometric typeface, a rule system drawn from Atlas's own technical drawings, and a restricted palette of black and safety orange.
The site shipped with a 3D configurator that lets prospects rotate an arm inside their own workspace dimensions and see its true range of motion.